Every week, I spend 10% of my time browsing through a big variety of websites. Although most of them are related to escorting, I believe it is important to widened my range of inspiring examples. As an escort, my brand is my personality and that's what I decide to present to my potential and regular clientele. Because I need to portray certain aspects of my persona, it is important to remember how complex this task it. By playing with personality traits that characterize who I am, I can come up with plenty of ideas that will make up for a strong, reliable and yet, creative and inspiring marketing strategy. There's a variety of tools available to help create what I really wish to present. But the first decision is to choose what kind of clientele I'm trying to reach.
In my opinion, when I advertise myself as an escort, I'm looking for a certain type of clientele. I won't go for first come first serve. What kind of clientele are you looking for? This will determine every step of the creation of your brand.
What are the tools available?
Of course, you have the Portfolio, probably one of the greatest way to advertise yourself. Most business uses visual to gain new customers, and, let's face it, if, as an escort, you don't follow the same marketing technique, you won't fare well and sooner than later, you might have to say farewell to your idea of becoming an Elite escort.
How to find a photographer?
There's plenty of photographers in Montreal, aren't we lucky! To find your photographer, you can visit these websites and create your profile for better access: ModelMayhem, Facebook, Instagram and Pinterest. There's also the classic Google search engine. Personally, I started with ModelMayhem and Facebook, but after receiving an enormous amount of replies, I felt completely lost! Here's what I did. Keep in mind that it might not have been the best path of action.
I advertised on these websites for a photographer, presented a pricing and reviewed at least 100 portfolios hoping to find the styles I was looking for. It didn't turn out so well and ended up being extremely time consuming. After 2 weeks, I changed my technique and researched the ones with experience who seemed willing to work with an escort and were showcasing the style that I wanted. Basically, I used the same websites listed above, but instead of using a lure to reach my goal, I turned the table around, reflected on what I was truly looking for an refined my research. If you don't know any photographers or don't like the portfolios that have been presented to you, I would suggest you try to book a photographer that has high visibility in the Fashion world. Although it won't guarantee their personality, it should bring you the quality you're looking for. Of course, the best course of action is to find a photographer that has a lot of experience as well as a high respect for their models in general. I managed to find someone that possess both qualities, so I'm quite satisfied.
My new photo shoot will occur by the end of November this year, please, look forward to seeing my new astonishing pictures!
How to pose?
Many escort aren't models per say. You might be drop dead gorgeous, but if you don't know how to conduct yourself in front of a camera, it won't bring you good results. Now that you've find your photographer, do take time to ask for tips and tricks on how to pose. There's also tons of tutorial about photo shoots on Youtube. I've watch videos of Peter Hurley and was quite pleased by his explanations. I also found a few interesting articles on ModelMayhem. Those tutorials are made by renown models and photographers and will make you feel that you can do it if you go the extra miles. The way I see it, when I do a photo shoot, it is important to portray who I truly am in the most beautiful way possible. Beauty goes beyond a nice figure. Posing for a long period can be exhausting, but there's always the possibility to do 1 or 2 hours shoots as well. Most importantly, days before your photo shoot, look out for inspirations. Again, you can use a popular search engine, watch youtube videos, flip through magazines, and so on. One mistake that non models do sometimes is to look for a style that they can't possibly portray. Respect your physical attributes and make the best out of it. Again, trust your photographer! If they really have the experience they advertised, they will know how to make you look at your best and in the end, you'll be satisfied with the results.
Do some shopping
When doing a photo shoot, you must wear your best attire. As for lingerie, always select new items. They'll have this particular shiny appearance and quality. Take time to go shopping. Either you invest 100$ or 1000$ for a photo shoot, it's an investment and should be considered just as important. Don't cut corners because you're hesitating to invest in a make-up artist, hair stylist or to find a nice location for your shoot, go for it, because in the end, the value that you put in your photo shoot should reflect how you value yourself as an Elite independent escort.
Location is everything
There's plenty of nice hotels in Montreal, so again, we are lucky! What's even more awesome is the discovery of the greatest tool ever to make sure that you get your money worth when booking your room (if you're going for this ambiance). Visit Oyster, type in your hotel name and Voilà! This website is an absolute necessity, not only for a photo shoot, but to prepare yourself when you go on a Tour. As they say on their website, "You Can't Return a Bad Vacation" and that's unfortunately true.
These were my basic advices to prepare for a photo shoot. Time to go out there and bring back some amazing pictures for your portfolio.
Back to creating your brand. As I said, there's many other tools to perfect your brand as long as you know what you wish to portray.
Remember to; better yourself (intellect, personality and beauty), develop these tools (website, advertisement, portfolio, blogs), be active in the community (forum, live events, charity) and why not find yourself passions that will bring out that flame and give you a certain charm. Passionate people make for interesting people. If your goal is to create a true connection with your clientele, you shouldn't present them an empty shell.
What's the best marketing strategy?
It's all about blending all those tools together, making effort in building each of them and always stay true to your goal. Remember, an escort is not a static product. If you haven't changed since your first client, there's a problem! Year after year, you evolve due to different experiences and influence. Keep up with your own evolution and don't give up.
« Celui qui disperse ses regards sur tout ne voit rien, ou voit mal.»
" He who scatters his gaze on everything sees nothing, or sees poorly."